What is the “color of the year” and why is it considered?
It happens every year. Usually late fall, sometimes early winter
“Color of the year” is a color that is introduced by PANTONE company experts every year in December, which is of great interest to paint factories, printing industry, design websites and fashion magazines.
Designers all over the world try to implement the “color of the year” on different products as much as possible.
But how is the “color of the year” determined?
“Color of the year” is determined by Pantone’s color experts. For about 20 years, Pantone’s color of the year has been on the decisions of various industries, such as: It affects the fashion industry, home equipment, design and interior decoration.
The process of choosing the “color of the year” requires a careful analysis of various things.
In order to reach the “Color of the Year”, Pantone experts at the Pantone Color Institute in various fields such as entertainment and filmmaking industries, art exhibitions, the world of fashion and fashion, various branches of design, famous tourist destinations, social networks, new lifestyles, etc. The whole world is looking for the color of the new year.
Twice a year Pantone hosts a confidential meeting of representatives of color standard groups from different nations. After two days of speeches and discussions, they determine the next “color of the year”; For example, the color of 2013 was chosen in spring 2012 in London.
The result of the meeting will be published in pantone view through pantone company.
Since 2000, every year Pantone Color Institute introduces a specific color as the color of the year. You can see the colors from 2000 to 2018 in the image below.
What is Pantone? (everything about the color of the year company)
In the 1950s, Pantone was started by the Levine brothers as M & J Levine Advertising in New York. In 1956, the Levine brothers hired Mr. Lawrence Herbert, who had just graduated from university, on a part-time basis. Mr. Herbert He organized the warehouse of pigments and color inks using his chemical knowledge and made this department profitable in 1962. In the same year, he was able to buy the company from the Levine brothers and named the company PANTONE, which means all colors (pen means all and tone means color).
Mr. Herbert invented a system for identifying, matching and adjusting colors for coordination between the design and printing industries: (Pantone Color Matching System) PMS system.
Currently, the PMS system, which is published in the form of a catalog, is the most important color matching system in the world, and its purpose is to solve the complex problem of coordinating colors in the printing industry. So that designers can make color matching for specific colors regardless of the equipment used to produce that color, when the design reaches the production stage. In this catalog, each color has a special number and other colors are not confused with each other.
Since then, the Pantone Company has continued Mr. Herbert’s path in various ways.
For example, Pantone’s (CMYK) guide is also very widely used in the world of computers and graphic designs. This guide is a method for printing colors using four inks: cyan, magenta, yellow, and black. And today, most of the world’s printed products are produced with this method.
But it can be said that the most famous part of this company is probably its Color Institute, which predicts what color we will see the most in the next 365 days.
Just wait until the “Color of the Year” is announced in December. In fact, Pantone’s “Color of the Year” is a kind of color prediction used by consumers for manufacturers and designers.
Some enthusiasts of “color of the year” are: Paint factories, decoration designers, clothing production companies, advertising activists, cake and pastry producers and designers, cosmetics producers, graphic designers, etc.
In the image below, you can see the color of 2019 named Living coral.